Santigold and Smashbox Collaborate for Makeup Collection this Spring

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THE SANTIGOLDEN AGE by Santigold FOR SMASHBOX COSMETICS

“Santi really brought her eclectic sense of style to this collaboration. I love creating unique looks with the bright shades she dreamed up!”

—Lori Taylor Davis, Smashbox Global Pro Lead Artist

“I’ve always loved Santi’s music, and she brought that same vibe and energy to this collection.”

—Davis Factor, Smashbox Founder and Celebrity Photographer

THINK: An out-of-this-world, limited-edition collection by artist Santigold, exclusively for Smashbox.

WHAT IT IS: For this exclusive collection, Santigold plays with the notion of approaching the post-2012 Golden Age – an age where the earth as we know it ceases to exist, revitalizing itself and morphing into its own beautifully balanced, utopic mirror image. This is a world where the earth, stars, humans, aliens and all co-exist harmoniously.

She’s partnered with Smashbox to create this vivid and playful color range, influenced by her strong creative sense. Already known for her mix-and-match sensibility, Santi is encouraging her collage style with this collection. From the themed, shade names to the one-of-a-kind ring design, she’s blended her style, hand-crafted artwork, fashion sense and love of color to create this exciting summer line.

ABOUT SANTIGOLD: Santigold is a genre-defying musician, style renegade, and visionary artist across multiple platforms celebrated for her fearless ability to fuse unexpected elements into bold new work. An artist whose perseverance relies on invention, her singular aesthetic has made her a major muse watched by the inspired world. Her sophomore album, Master of My Make Believe became her first #1 album, topping the Billboard Dance/Electronic Albums chart. She’s won an ASCAP Pop Music award (Vanguard Award), and has been nominated for a Q Award, MTV Europe Music Award, and BRIT Award.

COLLECTION INCLUDES:

Eye Shadow Collage: Featuring Santigold’s distinctive collage art, these palettes includes 5 shades of our luxe wet/dry shadows to mix and match any eye look. ($36)

Shades: Earth As We Know It (kelly green, soft sparkling cream, dark matte blue, dark sparkly forest green, raisin with rosegold pearl), Apocalypse Now (shimmery teal, sparkling pewter, matte black, shimmery oyster, bright golden orange).

Be Legendary Lip Gloss: These one-of-a-kind glosses can be worn alone or layered over other shades to give them new life. Show-stopping color. Non-stop shine. Never sticky. GOLD ALL THE TIME. ($20)

Shades: All Gold E’rything (sheer copper sparkle), Hot Lava (orange red)

Be Legendary Lipstick Ring: A Smashbox first! This collectible snake-pyramid ring is adorned with Swarovski crystals and has a limited-edition shade of Be Legendary Lipstick hidden inside. ($49)

Shades: Still Kickin’ (soft golden coral)

Double-Ended Limitless Eye Liner: Eye liner for the new era! These double-ended liners let you master your own make-believe. Mix and match the bold colors to create endless versions of you. ($24)

Shades: Azurite Is Never Wrong/El Dorado (bright blue/soft gold), Yellow Dwarf/Green Martian (bright yellow/mint green)

Nail Polish Art Strips: You’ll have the world at your fingertips with these exclusive, mistake-proof nail strips. Designed by Santigold and @TroubleAndrew ($22/Set)

Designs: Serpent Charmer & Eye of The Beholder

WHERE TO FIND IT: Smashbox.com, Sephora, Sephora Inside JCPenney, Ulta, Nordstrom, Beauty.com and select Macy’s

AVAILABLE: April 1, 2014

 makeup

DIGITAL ELEMENT
YouTube “Shoppable” Video:

This beautiful, stylized video (set to Santigold’s Disparate Youth) shows YouTube viewers the gorgeous Santigolden Age Collection and behind-the-scenes footage while allowing them to shop the entire collection with just 1 click directly from the video! When users click on the rotating carousel of products featured across the bottom of the video, they will be directed to the Santigold page on Smashbox.com to shop the collection.

 

 

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