Britney Spears is set to launch a multi-platform campaign of her eagerly awaited video, “I Wanna Go.” This Sunday Spears will simultaneously air an exclusive 30-second teaser on Bravo’s popular “Watch What Happens: Live” and on VEVO. The teaser leads up to the full video premiere on MTV and VEVO on Wednesday the 22nd. Following the premiere the video will air hourly on MTV, during video hours, and on VH-1’s Best Morning Buzz Live.
The video was directed by Chris Marrs Piliero and shot in Los Angeles. The “I Wanna Go” video comes on the heels of her highly-anticipated Femme Fatale tour in Sacramento yesterday. Spears was warmly received by a sell-out crowd and high praise from critics: Rolling Stone raves that “the night belonged to Britney” and that it was “possibly her flashiest, fastest moving, and most entertaining production yet.” The Sacramento Bee adds “Spears performed like a pro throughout the show” and that the “sellout crowd thrilled…from the start to Spear’s stellar pop songs.” Spears’ Femme Fatale Tour with special guest Nicki Minaj, Jessie and the Toy Boys and Nervo next tour date is June 18th in San Jose at the HP Pavilion and is slated to wrap on August 25th in Raleigh, NC before heading off to Europe.
“I Wanna Go” is the third single from Spears’ platinum selling
7th studio-album Femme Fatale (Jive Records) and was produced by
Shellback, Savan Kotecha and long-time collaborator Max Martin.
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