Thanks to our newest friends at The Atlanta Symphony Orchestra, we became aware of this amazing opportunity to help with music education in this great city of ours.
The “When I Play Music” campaign will be primarily driven by social media, and will utilize mobile giving (text “ASO” to 50555 to give $5*), online giving (aso.org/give5), and QR Codes to enable audiences to give donations, beginning at just $5, to support the Orchestra’s vast education outreach programs and initiatives.
The John H. and Wilhelmina D. Harland Charitable Foundation, Inc. has offered a challenge grant of $25,000 to be paid when the campaign’s first $50,000 in new or increased gifts has been raised.
“The Atlanta Symphony is known best for performing great music and presenting great artists — but we are also an educator, nurturing talented student-musicians, and exposing young audiences to musical experiences,” said Atlanta Symphony Orchestra President Stanley E. Romanstein, Ph.D. “When students have access to the arts, they achieve higher academic test scores, watch less T.V., and participate in more community service. Music impacts our lives in so many ways. We hope the Atlanta community will support this campaign with $5 donations.”
“A grassroots campaign, very reliant on social media, is an idea whose time has come for American orchestras,” said League of American Orchestras President and CEO Jesse Rosen. “I applaud the always-innovative Atlanta Symphony Orchestra for bringing attention to the positive power of music in children’s lives, and making an effort to also widen its base of support. I hope this campaign will inspire other communities around the U.S. to support their local Orchestra’s educational initiatives.”
This campaign has been extended through September and The Backstage Beat urges ALL of you to give $5 today!
Click HERE and donate today!