10th Street Transforms into a Bona Fide Drag Strip this Saturday

WHAT:     Back by popular demand, Red Bull Soapbox Race, makes its Atlanta pit stop in the busy streets of Midtown. Defending champion, Beer Connoisseur Magazine is back to defend their 2009 title against some wild rides like the Atlanta Roller Girls Racing Devils, Bedrock ‘n’ Roll, The Nook’s Drunken Astronaut Fishbowl, and more!


WHO:    Out of the 200 teams who applied, only 36 demonstrated the most creative, innovative crafts, and were chosen to race.  The race order has been decided, and Mach Shell will be the first team to screech down 10th Street, and last but not least, I Love LA Eats.


Mach Shell – High Speed Turtle Lilburn, GA The Interceptors Birmingham, AL
Space Ape Atlanta, GA Truly Tremendous Tech Tower T Atlanta, GA
Fire in the Hole Foothill Ranch, CA SweetWater Brewing Company Atlanta, GA
Tiger Blood Disciples Atlanta, GA The Dirty Birds Roswell, GA
The Prezidents of the USA Atlanta, GA Team Penguin Atlanta, GA
Team Publix Marietta, GA Skydive Atlanta RacerThomaston, GA
The Teke’s Marietta, GA Team Cheetah Atlanta, GA
Project 9-6-1 Atlanta, GA Stumble Force – Bedrock ‘n’ RollBrandon, FL
CHiPS Acworth, GA Top GunAlpharetta, GA
Beer Connoisseur Magazine – Atlanta, GA A Very Prima WeddingAtlanta, GA
Beef Brisket Mafia Woodstock, GA The Hot & Corny #2Atlanta, GA
House Rods Greer, SC The Sci-Fi Janitors Atlanta, GA
Protenders Atlanta, GA Party FoulVirginia Beach, VA
Nook’s Drunken Astronaut FishbowlAtlanta, GA Rat Trap RacersAthens, GA
AtlantaRollergirls Racing Devils Lilburn, GA The Protronics League Atlanta, GA
Chic Racers Atlanta, GA Team Beremedy Smyrna, GA
FIT RadioAtlanta, GA Super PickleRockhill, MO
The Goonies Atlanta, GA I Love LA Eats Atlanta, GA


WHEN:           Saturday, June 9, 2012
10:00 a.m. – THE PITS OPEN: The crafts will be lined up with the team members getting ready for the race. Interviews will be available at this time, so feel free to contact us with specific interview requests.

12:00 p.m. – LETS GO RACING: The opening ceremonies kick off the Atlanta Soapbox Race! The first craft is set to race down 10th Street at 12:15 p.m. The race will end approximately at 3:30 p.m. and will be followed immediately by the awards ceremony, where they will crown the Soapbox Winner and the People’s Choice Winner.

We will be racing rain or shine!

WHERE:         Midtown near Piedmont Park
10th Street Drag Strip
Media check-in is outside the Grady High School Gymnasium

COST:           FREE TO VIEW


Join us!