Growing up in Atlanta, Coca Cola is part of your daily life. The bright red bottle with distinct lettering was a joyful sight on a hot summer day.
Around the city tributes to Robert Woodruff are scattered and with the new World of Coke Museum even large portraits of Dr. John Pemberton line the streets with a finger hushing those around about the secret coke formula. One important character that has been overlooked is Asa Candler.
In Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned It into the Wealth His Children Enjoyed by Ann Uhry Abrams, this author delves into the Candler family.
Candler deserves much of the credit of transforming it from a soda jerk concoction into a household brand. He made millions and created a legacy of philanthropy in Atlanta.
A driven man he came from humble beginning in rural Georgia and had a knack for business at a young age. As the story goes he caught a mink and sold the skin for a profit. This point lead to a lifelong pursuit of wheeling and dealing and a roller coaster ride in business.
The beautiful Candler Building down town was a premier skyscraper of its time and inside the designs are spectacular. During his life he would bring the Candler clan together to pause for those that came before him. In the building there still exist a bust on the stairway of his mother Martha Candler and father Sam Candler.
The book even chronicles how his cherished company, Coca Cola was taken away from him when his children sold their shares and he lost his majority to his arch rival Ernest Woodruff.
Historian Ann Uhry Abrams has delved deep into the archives and tell a fascinating story of the Candler family in Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned It into the Wealth His Children Enjoyed. This book is a marvelous contribution to those who want to know how the most popular drink in the world, Coca Cola came to be such a familiar household brand.
Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned It into the Wealth His Children Enjoyed
by Ann Uhry Abrams
2012 iUniverse 340 pp
To follow this author visit: http://annabrams.com/
Dr. Wilson Trivino is a speaker and writer for ABC Vision. He may be reached at [email protected]