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Book Review: The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark W. Schaefer

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Being new to the Twitter (@T4Vista) world, I am always on the hunt to learn more about this medium.  Looking for books, articles, and insight into making Twitter a useful social media tool and now I have found a perfect compact guide in The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark W. Schaefer. (@markwschaefer )

Using anecdotal case studies, helpful tips, and a short history of Twitter, Schaefer shares his insight as a media guru. The most important bit of advice is to do it, just tweet, share content and be consistent.  He notes that the average twitter account is active less than a week, most individuals get bored.  This can be a good thing because it allows a twitter world filled with users that have something to offer.

The Twitter community brings another resource that will be helpful.  It can quickly set you in the right direction and to learn from the expertise from others.

In the information age, where information flows many times over, the short tweet keeps the conversation going in a concise manner.  I expect to re-read this book many times and keep this book at my side as a useful resource.

For more information:

Blog: www.businessGROW.com

Twitter: @markwschaefer

Facebook: http://on.fb.me/markwschaefer

LinkedIn: Http://linkd.in/mwschaefer

YouTube: Http://bit.ly/yt-schaefer

Book Facts:

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark W. Schaefer

2012 McGraw-Hill 168 pp

ISBN: 978-0-07-180219-2

 

Follow Dr. Wilson Trivino on Twitter @T4Vista

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Literature

An Evening with David Sedaris at Fox Theatre April 16

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ATLANTA, GA (Feb. 24, 2015) – The Fox Theatre is pleased to present An Evening with David Sedaris, author of the previous bestsellers Naked, Me Talk Pretty One DayDress Your Family in Corduroy and Denim, and regular National Public Radio contributor who will be appearing for one night only at the Fox Theatre on Thursday, April 16, 2015 at 7:30pm.

Celebrating the June 3, 2014 paperback release of his latest title, #1 New York Times Bestseller, Let’s Explore Diabetes with Owls, author David Sedaris comes to Atlanta for an evening of engaging recollections and featuring all-new readings.

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Literature

Dr. Mike’s “The Fallacy of the Calorie”

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Dr. Mike (Michael S. Fenster, MD) has a sense of humor in dispersing his dietary and nutritional advice in The Fallacy of the Calorie, but what’s also funny is the fact that this cardiologist is dishing out all this information while criticizing supposed self-proclaimed food experts.

Take this passage, for example: “These days it seems as if everybody has an opinion about food and health. People watch Dr. Oz, tune in to the Food Network, or read some anecdotal diatribe on the Internet and all of a sudden they’re full of expert opinions and analysis.”

Dr. Mike mentions only Dr. Oz by name. He then goes on to allude to a bunch of straw men who give consumers lots of conflicting food guidance before launching into his own enterprising book of culinary realness. Dr. Mike is in your face and sounds like a go-getter, I guess. He says if I’m happy with the food I eat and my state of wellness, health, verdure, heartiness is a-okay, then this is not the book for me. PUT THIS BOOK DOWN. If only!

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SPX 2014 Programming Schedule

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SPX is fast approaching! Check out the release about this year’s panels and programming to plan your weekend. They all sound remarkable, highlighting diversity in the comics and cartooning industry that is often overlooked.

The Small Press Expo is pleased to announce the SPX 2014 Programming Schedule.  SPX continuing the festival’s established tradition of rich, thought-provoking programming featuring leading comics artists and critics in conversation. As in previous years, the Programming Schedule will feature two simultaneous tracks on both Saturday and Sunday, September 13th and 14th.

SPX 2014 programming highlights include special Q&A sessions with headline guests Lynda Barry, Jules Feiffer, Charles Burns, Raina Telgemeier, Drew Friedman. Eleanor Davis, Mimi Pond and John Porcellino, many of whom will also join in other panel discussions.

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