ATLANTA, GA, Sept. 23, 2014 – Atlanta’s legendary Fox Theatre today announced a yearlong celebration to thank its hometown in honor of the 40th anniversary of the “Save the Fox” campaign, a city-wide effort rescuing the landmark from demolition.
Atlanta Mayor Kasim Reed joined Allan C. Vella, Fox Theatre’s president and chief executive officer, entertainer Jeff Foxworthy, Valerie Jackson, philanthropist and widow of the late Mayor Maynard Jackson, Woody White, Chairman, Board of Trustees, Fox Theatre, Inc., and Jay Myers, Board of Trustees, Fox Theatre, Inc. for today’s press conference announcement in the Egyptian Ballroom at the FoxTheatre.
The campaign, called “The Legend Lives On,” includes a block party, gala celebration event, “Fox in the Box” educational partnership with the Savannah College of Art and Design (SCAD), a national contest to find the theatre’s biggest fan, a special Coca-Cola Summer Film Festival event, and a lineup of performances including memory-making shows from Atlanta-native Jeff Foxworthy and “One More For The Fans,” a musical tribute to Lynyrd Skynyrd. The band was instrumental in the “Save the Fox” campaign, performing a 1976 benefit concert, which turned into the classic live album “One More From The Road.”
By 1974, the Fox Theatre had fallen into a state of disrepair far from its Shriners mosque beginnings and movie palace glory days. When news of impending demolition came to light, the mayor’s office, citizens, students, and local businesses fought to save the legendary landmark, and the “Save the Fox” campaign was born.