The turnaround was monumental. Over the next several years, the Fox Theatre transformed into a living museum and began steps toward the non-profit that it is today. The venue now hosts more than 300 events and welcomes upwards of 600,000 fans through its doors each year.
The Fox Theatre’s Vella said, “First and foremost, the Fox wants to thank Atlanta for their efforts in saving this landmark. Without your efforts in our rebirth 40 years ago, we wouldn’t be where we are today. In fact, we wouldn’t be here period.”
Mayor Reed touched on the city’s support for the Fox, saying, “The City of Atlanta continues to be a strong supporter of the arts, and theFox Theatre is central to our city’s arts community. There’s something truly special about a show at the Fox. We are so thankful that 40 years ago, Mayor Maynard Jackson and Save the Fox fought to preserve this magnificent landmark for future generations.”
As a non-profit, the Fox Theatre’s mission is to achieve long-term sustainability so that it can be shared with generations to come. Financial contributions from current sponsors like Coca-Cola, Lexus, Delta, The Georgian Terrance, and Livingston as well as individual donations support maintenance of the theatre, which averages approximately $1 million annually.
In 2008, the Fox launched the Fox Theatre Institute (FTI), a non-profit providing essential technical, historical and organizational support and education to theatres across the country. The broader goal is to inspire leaders, encourage involvement in the arts, and positively impact the cultural landscape of Georgia. Recently, the FTI launched a new Facebook page at fb.com/foxtheatreinstitute.